BRAND ACTIVATION FOR TECH LUXURY STARTUP
- M A R K E T I N G T H E U K ' S N O . 5 S T A R T U P -
Covett is a revolutionary tech platform transforming the way people enjoy fine jewellery, unlocking access to luxury pieces via co-ownership and subscription.
Our remit with Covett includes:
Brand consulting & guardianship
Creative direction & graphic design
Social media management (paid & organic)
Ad hoc multi-channel campaign management
We work closely with the team to deliver on their key goals:
Establish Covett as a premium brand (through clarity & consistency in design & messaging)
Understand the ideal target audience and increase awareness among this market segment
Increase engagement levels for brand interactivity and a better understanding of how the platform works
Strengthen luxury positioning for brand partners
MARKETING SETUP & RE-BRANDING
When a business has so many exciting benefits, the marketing and branding challenge is to succinctly communicate the value in a clear and impactful way - without watering down the message or ineffectively trying to be "all things to all people."
Our marketing strategy was focused on the dual B2C & B2B audience; millennial talent from across the UK (predominantly London), and fellow tech scale-up businesses that would easily understand Tempo's concept, and the benefits of the platform.
From the branding perspective, our market insights and world-class creativity led us to Tempo giving back the control - to both candidates and employers - and empowering the individual. The result was bold, human-centric creative, with strong and provocative copy, e.g. “One day or day one, you decide”, turned around in only a matter of weeks.
As part of Tempo’s candidate acquisition strategy, Bloom took over all the top London universities’ careers’ fairs - just in time for graduation season.
Instead of showing up with the standard pull-up banner and looking like everyone else, we devised a clever and unique concept of “bringing the fair, to the fair,” which consisted of a delightful funfair theme that had students and fellow exhibitors swarm to our stand.
Branded sticks of rock, a wheel of fortune to test their career destiny, raffle tickets for prizes, and little books of big tips. The events were a huge success from every standpoint - visitor turnout, candidate registrations, brand recall and social buzz.
The results of our marketing efforts - across creative and production - were measured in terms of brand awareness, new client acquisition and candidate sign-ups over a 6-month period.
As a new business, there were many new areas without existing benchmarks, so we started from zero and worked on effective multi-channel campaigns in sync with sales to achieve and surpass internally set KPIs.
Across the full period we acquired 50 new employers on to the platform, including 10 top targets, and saw an uplift of 250% in candidates.
Ultimately, we developed a brand that everyone talked about, and got noticed wherever we went.
Contact us to discuss marketing your high-growth tech startup.