- B R A N D I N G  F O R  F I N T E C H  S T A R T U P  -

Fintech startup Sprout approached Bloom to establish a clear brand strategy including their mission, vision, purpose as well as tone of voice and a whole new visual identity.

The VC investment platform, co-founded by venture capital and private equity professionals, is on a mission to improve access to one of the highest-performing asset classes.


From just £5,000, individuals can invest in VC and access returns profiles, a diversified investment portfolio, and back the companies of tomorrow - all professionally managed by a seasoned fund manager. Previously only available to entities with a cool £1 mil to spare, Sprout's new model is a truly exciting fintech solution to change the industry.

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We began our strategy development through sector immersion where we carried out desk research, discovery sessions, competitor reviews and guided client workshops. Developing our work using tried-and-tested marketing frameworks for success, we distilled the core value proposition and were able to put in place a clear brand structure, including the message house, tone of voice and brand archetype. 

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Our initial brand strategy then informed the creative process for the new visual identity, designed with the key fundamentals of Sprout's new brand in mind; accessibility, trustworthiness, and freshness. 

Conveying a thoughtful balance between the intelligence of the mind and the emotion of the heart, the lower case in the logotype denotes accessibility; the usage of green in the colour palette is associated with growth; and the particular shade of forest green serves as a nod to the reputability of the VC managers Sprout works with. 

Brand strategy and creative services included:

  • Desk research/competitor review

  • Guided creative workshops

  • Strategy development including profiling, audience segmentation and key messaging

  • Visual identity including logo, colour palette, typefaces, image library, guidelines

Are you looking to bring your brand to life and take your startup to the next level? Click below to book a call and discuss how Bloom can help you to... Well, bloom.