-  B R A N D  S T R A T E G Y  &  C R E A T I V E  F O R  A  S T A R T U P  M A S S A G E  C O M P A N Y  -

Are you reading this hunched over your laptop? Or down at your phone? Chances are you need Meshed!


Meshed is the sleek and convenient back massage device connected and controlled via a smartphone app, so you can sit back and enjoy a relaxing massage - at home, on-demand.


Invented by serial entrepreneur, Rohan Kamdar, and co-founded by Sergio Martinez, Meshed required full startup branding & marketing management for the creation of the new brand and launch of their crowdfunding page.

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Through desk research and team workshops, we distilled the core value proposition and how this translated in key messaging for the brand. With the crowdfunding goals in mind, we also looked at the lowest-hanging fruit in the target market - the early adopters who would back the campaign and help promote the business until it goes mainstream.


This informed the creative process for the new visual identity, focusing on relaxing moments in the day when Meshed is needed the most - either waking up in the morning or winding down in the evening - leading us to play on the theme of sunrises/sunsets and transitions.

S E R V I C E S:

  • Brand & marketing strategy

  • Visual identity including logo, colour palette, typefaces and image library

  • Preparation for crowdfunding campaign

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Are you looking to bring your brand to life and take your startup to the next level? Click below to book a call and discuss how Bloom can help you to... Well, bloom.