DRIVING RESULTS ONLINE

- DELIVERING SOCIAL GROWTH FOR FLEXA -

OVERVIEW

Flexa, the UK’s only platform for flexible work and employer branding, appointed Bloom to help them hit their ambitious business goals, by driving their social media growth and engagement on relevant channels.

THE CHALLANGE

Flexa wanted to drive social media growth to increase awareness of their platform, build an engaged community of flexible work job seekers and, ultimately, increase the number of candidates in their platform.

THE SOLUTION

We worked with Flexa to identify core content pillars, developed an overall content and posting strategy and structured engagement guidelines to help drive social media followers down the applicant pipeline.

THE RESULT

In three months, Bloom helped Flexa reach the following:

+611% Facebook page reach
+11,000% Instagram page reach
15x growth of Instagram followers, 207% growth of Facebook page likes, 66% growth of LinkedIn followers
53% increase in CTR (click-through rate) on Instagram, 150% increase on LinkedIn

1,100%

Increase in Instagram page reach

Fastest-growing

207%

Growth of Facebook page reach

150%

CTR increase on LinkedIn

700-1,200%

tracked increase in WoM

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