Bloom Content Team
Recession-proof your startup
5 proven ways to ensure your business is around for the long haul
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Bloom Content Team
- Jun 3
- 4 min
The scale-up guide to UNICORN status: 5 steps for growth
Elusive, intriguing, and magical - both the mythical creature and company status share the same term, originally coined by Aileen Lee, the F
Bloom Content Team
- May 30
- 3 min
Parting ways: How to split from your agency
Show me a pleasant relationship ending and I'll show you a parakeet in London. Not totally unheard of, but rare. But terminating an...
Bloom Content Team
- May 30
- 4 min
Should you fire your agency?
No relationship is perfect. Whether it's a romantic coupling or a client-agency arrangement, where ever people are involved there will be...
Bloom Content Team
- May 20
- 5 min
How to get the best from your agency
Choosing the right marketing partner for your high-growth tech scale-up is an exciting process. But - much like hiring - a lot of...
Bloom Content Team
- Apr 27
- 3 min
From pitch to partnership: 3 golden tips for agency success
The road from pitch to partnership can be fun and challenging in equal measures - for both sides of the fence. For agencies, there's a risk
Bloom Content Team
- Apr 21
- 4 min
How to select an agency? 5 ways to decide
Choosing the right agency for your high-growth tech scale-up is an important decision that can backfire if not handled correctly. Perhaps yo
Bloom Content Team
- Apr 9
- 5 min
Should you work with an agency? 3 key questions to ask yourself first
Working with an agency gives businesses access to premium talent, the flexibility of a parachute team, and fresh ideas to help clients reach
Bloom Content Team
- Mar 8
- 4 min
In Review: Bloom Presents International Women's Day 2022
This year's 'Bloom Presents' panel event for International Women's Day spotlit female founders who succeeded in raising capital for...
Bloom Content Team
- Feb 20
- 2 min
How can I invest in marketing, when I can't guarantee the returns?
As a startup marketing agency in the UK tech industry, often our clients are doing things for the very first time. That's the nature of...
Bloom Content Team
- Feb 14
- 3 min
Goodbye marketing funnel, hello hourglass model
When it comes to the journey that a customer takes, we tend to look at it as a process from start to finish,taking them from a potential
Bloom Content Team
- Jan 16
- 4 min
How to achieve product-market fit for your business
In the early stages of business, achieving product-market fit is the single key to unlocking growth. Product-market fit - or PMF* -...
Bloom Content Team
- Dec 15, 2021
- 2 min
Our top predictions for 2022
According to Jessica Hall, Bloom Marketing Director, the top predictions for business in the new year anchors on the foundational...
Bloom Content Team
- Dec 11, 2021
- 9 min
Year in Review: 2021 Marketing
After 2020, all we wanted was an uneventful year. 2021 continues to be turbulent and we are all learning to quickly adapt to new ways of...
Bloom Content Team
- Nov 12, 2021
- 2 min
Bloom's a winner! The Manifest crowns us in the top global agencies
Bloom is proud to be among the highest-recommended agencies in The Manifest's inaugural list of Clutch's best agencies. In this...
Bloom Content Team
- Nov 12, 2021
- 5 min
Top 5 ways to go from startup to scale-up
Leading brand marketing agency for tech scale-ups, Bloom, breaks down 5 strategic ways to get your business from "cute startup" status to...
Bloom Content Team
- Oct 28, 2021
- 5 min
The Metaverse is here
Today, Facebook unveiled its new brand identity; Meta. This is a huge moment we need to talk about. For tech, for branding, for marketing...
Bloom Content Team
- Oct 26, 2021
- 1 min
How to: Create 20 pieces of content from just one
"Our biggest struggle is coming up with new content." "How can I keep producing enough content for my social media calendar?" "We don't...
Bloom Content Team
- Sep 5, 2021
- 4 min
What's the difference between a startup and a scale-up?
Startup and scaleup describe two different stages of company growth.
Bloom Content Team
- Aug 6, 2021
- 3 min
Brand archetypes: what are they?
Have you ever felt a connection, attraction or affinity to a certain brand?
This could be down to brand archetypes.
THE VINE
When we're not busy creating content for clients, we're sharing our musings, insights, and experiences over here on the Bloom blog, a.k.a. 'The Vine'.
Grab a cuppa, kick back and enjoy. Feel free to drop us a comment and get involved in the conversation!
