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When is the right time to rebrand? 5 signs your startup is ready for a makeover
In today's fast-paced and competitive business landscape, it's crucial to stay relevant and differentiate yourself from the crowd. One...
Bloom Content Team
Jun 23, 20233 min read
The Financial Power of Brand: Unleashing Business Growth for UK Startups
The power of brand for UK startups is one of the most dangerously overlooked areas in business - and it's not one you'll want to neglect.
Bloom Content Team
May 27, 20233 min read
Top 3 marketing mistakes - and how to avoid them
Over the last 5+ years at Bloom we have worked with more than 100 startups and scale ups, across diverse B2B and B2C industries, helping...
Bloom Content Team
Apr 30, 20237 min read
How to measure brand marketing: 6 ways
In today's crowded marketplace, building a strong brand is more important than ever. For high-growth startups and scale-ups, a strong...
Bloom Content Team
Apr 25, 20234 min read
WHAT IS DEATHTECH? And what’s the difference from “grief-tech”?
Since the pandemic, our health and the environment have been bumped right up the priority list. Our health includes mental health as well...
Bloom Content Team
Apr 10, 20233 min read
Your "Earned Owned and Paid Media" Cheat Sheet
Ever heard of earned, owned, paid media, but unsure of the difference, or what each of these really mean? It's simple; media channels can...
Bloom Content Team
Apr 5, 20233 min read
When is the right time to invest in marketing?
What sort of marketing should I do, and when? What's the difference between marketing at a startup level, versus scale-up? Most...
Bloom Content Team
Mar 28, 20235 min read
What do WOMEN'S OVARIES, DEATHTECH, and CAR INSURANCE all have in common...?
Economic turmoil, broken supply chains, war on talent, extended runways, investment drying up... Times are tough for businesses,...
Bloom Content Team
Mar 22, 20233 min read
Why your scale-up needs a marketing strategy, pronto! 5 reasons to care
As a scale-up business, having a well-thought-out marketing strategy is essential to your success. After all, having an effective plan in...
Bloom Content Team
Feb 20, 20233 min read
Is your business a scale-up? How to tell the difference from a startup
A common question we get asked at Bloom is: what's a startup, what's a scale-up, and how to tell the difference?! As the leading...
Bloom Content Team
Feb 15, 20233 min read
5 ways startups can survive a recession
As a startup founder, you're a resilient and adaptable creature who knows how to build a product, sell to customers, schmooze investors,...
Bloom Content Team
Feb 7, 20232 min read
How much is your challenger brand really worth? 6 ways to tell
If you understand the value of brand-building, then you'll already know that your brand is so much more than just a logo and a colour...
Bloom Content Team
Jan 31, 20233 min read
How brands can resonate in 2023 and beyond
Competition has never been higher than in the Internet Age. Your customers are just a few clicks away, but so are your competitors. And...
Bloom Content Team
Jan 24, 20232 min read
Search is moving down the funnel: what this means for marketers
Searching for something on Google used to entail a cursory browse. A look-up of a definition. A meander down Street View. A gander at...
Bloom Content Team
Jan 17, 20232 min read
How to build a unicorn in stormy weather
The startup sector is not immune to the impacts of a recession, but that doesn't mean you can't build a unicorn startup in stormy...
Bloom Content Team
Jan 10, 20232 min read
Getting into podcasting? Here's your handy tech setup guide
Podcast getup guide: What is an EQ, Compressor, Noise Gate and De-Esser? If you're starting out with a new podcast, looking to increase...
Guest Blogger
Jan 9, 20233 min read
BLOOM'S A WINNER!
Top marketing agency, Bloom, starts the new year with a high - as we are pleased to announce we have won the annual TechBehemoths 2022...
Bloom Content Team
Jan 3, 20232 min read
5 ways startups can succeed in 2023
After a much-needed break over the festive season, the new year brings re-energised optimism and motivation for the year ahead. (At least...
Bloom Content Team
Jan 3, 20235 min read
Marketing to Gen-Z: How to capture the next generation's attention
Gen Z, classified as people born between the late 1990s and the early 2010s, have a fresh take on today's world. This unique generation...
Bloom Content Team
Dec 21, 20223 min read
Why startups need to focus on brand now more than ever
When you're just starting out in business, customer acquisition can feel like oxygen. The first few months, you're in survival mode -...
Bloom Content Team
Dec 19, 20222 min read
THE VINE
When we're not busy creating content for clients, we're sharing our musings, insights, and experiences over here on the Bloom blog (a.k.a. The Vine)
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