LEGALTECH REBRAND FOR A DISCERNING AUDIENCE
- BRAND STRATEGY & VISUAL IDENTITY FOR SOLOMONIC -
Solomonic, intelligence platform for the English legal action space, turns litigation into data - providing analytics, insights, and visualisations to give lawyers, litigation funders, insurers, and in-house counsel a competitive advantage.
Already a few years’ in to the journey and with a new round of funding secured, Solomonic approached Bloom to make a smart reinvestment into the visual identity and online presence - and build a brand to match its vision.
The rebranding brief was to smarten up the legaltech scale-up's visual identity and redesign the website, with brand guidelines in place to ensure consistency and cohesion across the board - all underpinned by a solid strategy developed by brand marketing experts.
Solomonic’s new branding combines the trust, credibility, reliability, and familiarity of the navy blue - with the freshness of the mid-tone jewel green.
Keen to stand out in the marketplace without coming across as “too” cutting-edge, this was a fine balance carefully achieved by our creative team, working closely from the initial strategy co-developed with the entire Solomonic team.
The logo, icon, and brand mark were all developed with this same level of careful empathy, striking a fine balance with the typewriter-influenced typography, and icon denoting the data patterns that the platform recognises to empower litigators.
S E R V I C E S:
"The change reflects the advance of the company, which over the past three years has grown from a fledgling legal tech start-up into a trusted tool that brings data to a whole host of litigation decisions and is used by the UK’s leading litigation law firms and funders - amounting to over 3,500 users."
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