MARKETING THE FINE JEWELLERY REVOLUTION
- M A K I N G C O V E T T B L O O M -
Covett is a revolutionary tech platform transforming the way people enjoy fine jewellery, unlocking access to luxury pieces via co-ownership and subscription.
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Our remit with Covett includes:
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Brand consulting & guardianship
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Creative direction & graphic design
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Social media management (paid & organic)
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Ad hoc multi-channel campaign management
KEY OBJECTIVES
We work closely with the Covett team to deliver on their key goals:
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Establish Covett as a premium brand (through clarity & consistency in design & messaging)
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Understand the ideal target audience and increase awareness among this market segment
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Increase engagement levels and understanding of how the platform works
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Strengthen luxury positioning for brand partners
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SOCIAL MEDIA​
Our remit with Covett includes social media management across both paid and organic.
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With the latter, our initial role was to clean existing accounts and use these channels to activate the luxury branding - clearly expressing the brand's key offering and cementing its position as an innovative tech platform for fine jewellery.
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The organic social media then became a channel to establish the Covett branding and build a community of jewellery lovers.
With performance (or social ads) we managed various campaigns to test our target audience and key messaging, increasing follower count and engagement levels along the way.
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Increased social media quality and following by 75% in Month 1
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Increased engagement by 39% in the same time period
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Higher awareness and understanding of the Covett platform
RESULTS
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Aligned marketing efforts in a previously siloed structure, integrating strategy and execution, organic and paid, content and events.
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Higher-quality leads thanks to a strong market positioning, luxury branding, and clear communication of how the platform works (including both customers and brand partners).
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Increased social media following and engagement through both paid and organic efforts.
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Laid the foundations to maximise success for ad hoc events or campaigns.
Contact us to discuss marketing your high-growth tech startup.
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