RETAILTECH BRANDING FOR SLIP

- L E A D I N G  T H E  R E C E I P T  R E V O L U T I O N -

Slip is the retailtech solution leading the receipt revolution. A handy mobile app for shoppers and a powerful dashboard for retailers, Slip is all about delivering a seamless omnichannel experience to enhance both in-store shopping & retailer insights.

 

Bloom was the unequivocal choice for Slip’s brand strategy & visual identity. We developed our strategy by taking the client through team workshops, focus group panel interviews, quant surveys, and competitor desk research.

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The output of this process included a brand bible document using tried-and-tested frameworks to articulate exactly what the brand stood for, where it was positioned in the marketplace, and how we’d reach the business’s ambitions. This formed the basis for the branding work, taking the previous designs to another level, using our “startup to scale-up” sophistication.

 

The new visual identity needed to work for Slip’s B2B retail audience, and the B2C consumers. We devised a flexible colour palette and set the rules for usage on each side of the marketplace. The core element of flowing with Slip combined the strong colour palette with sleek graphics and lots of curvature to demonstrate this sense of ease.

Image by Jacek Dylag
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BRAND STRATEGY AND CREATIVE SERVICES INCLUDED:

  • ​Desk research/competitor review

  • Guided creative workshops

  • Strategy development including profiling, audience segmentation and key messaging

  • Visual identity including logo, colour palette, typefaces, image library, guidelines

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Are you looking to bring your brand to life and take your startup to the next level? Click below to book a call and discuss how Bloom can help you to... Well, bloom.