WEBSITE DESIGN FOR FINE JEWELLERY TECH PLATFORM
- L U X U R Y & I N N O V A T I O N C O M E T O G E T H E R -
Covett is a revolutionary tech platform transforming the way people enjoy fine jewellery, unlocking access to luxury pieces via co-ownership and subscription.
Our remit with Covett includes:
Brand consulting & guardianship
Creative direction & graphic design
Social media management (paid & organic)
Ad hoc multi-channel campaign management
As part of our role with Covett, we produced the web design for their revamped new site, including a total creative overhaul.
THE CREATIVE PROCESS
As an online platform revolutionising the fine jewellery market, Covett's website is more than a beautiful shop window; this is the product itself and where jewellery lovers come to shop.
It was vital to achieve a balance of Covett's luxury brand positioning and the modern innovation of the system; whilst respecting existing branding - including "the Covett purple' and the theme of fractals - representing both the natural beauty of gems and the metaphorical sense of "more-ness" that Covett offers.
Through brand workshops we unpacked the central theme of joy for the Covett brand; represented in the model image selection and the way we spoke about using Covett.
Designed for desktop and mobile
Adapted existing brand guidelines based on new creative strategy
Included photo retouching and content creation
With our ongoing social media management across both paid and organic, we supported the launch of the new website via content creation and organic posts, performance campaigns, and a pre-launch landing page for email sign-ups - to be the first to know when the new platform went live.
Contact us to discuss your new website.