ZIGLU OOH CAMPAIGN
- B R A N D - B U I L D I N G O U T D O O R A D V E R T I S I N G F O R F I N T E C H A P P -
Bloom brought Ziglu's iconic "power pink" to the streets of Edinburgh during the busiest time of the capital, at the world-famous Fringe Festival.
As an ambitious, high-growth fintech scaleup, it was vital to establish the Ziglu brand codes and activate the brand in a way that is coherent and memorable.
With an open brief and limited budget, Bloom presented a variety of creative routes for the brand (including both design and copy), with marketing consulting and negotiating on the outdoor media packages available.
Brand-building campaign for awareness
Developed urban area, during high traffic time
Strategically positioned media locations
Simplicity in design for recognition
Tongue-in-cheek copywriting for brand personality
Increased awareness and download rates within that geography
Are you looking to bring your brand to life and take your startup to the next level? Click below to book a call and discuss how Bloom can help you to... Well, bloom.