ZIGLU OOH CAMPAIGN
- B R A N D - B U I L D I N G O U T D O O R A D V E R T I S I N G F O R F I N T E C H A P P -
Bloom brought Ziglu's iconic "power pink" to the streets of Edinburgh during the busiest time of the capital, at the world-famous Fringe Festival.
As an ambitious, high-growth fintech scaleup, it was vital to establish the Ziglu brand codes and activate the brand in a way that is coherent and memorable.
With an open brief and limited budget, Bloom presented a variety of creative routes for the brand (including both design and copy), with marketing consulting and negotiating on the outdoor media packages available.
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Brand-building campaign for awareness
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Developed urban area, during high traffic time
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Strategically positioned media locations
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Simplicity in design for recognition
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Tongue-in-cheek copywriting for brand personality
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Increased awareness and download rates within that geography
Are you looking to bring your brand to life and take your startup to the next level? Click below to book a call and discuss how Bloom can help you to... Well, bloom.