- D I G I T A L M A R K E T I N G F O R J L R ' S. H A V N -
Havn from Jaguar Land Rover is London's first all-electric chauffeur service, boasting a full fleet of the award-winning Jaguar I-PACE models.
App-enabled for direct customers and centralised dashboard for corporate partners, as well as an uncompromising commitment to quality, Havn is the preferred travel choice for conscious professionals.
Bloom's proud remit for Havn was to activate the beautiful brand via mixed content creation and regular management of communication channels - translating the brand ethos of quality and sustainability, and communicating the incredible benefits to their target audience.
Establish brand tone of voice
Short- and long-form copywriting for social media captions, emails, internal comms and blog posts (x 20)
Best-performing types of content on key social platforms for the brand
Key marketing activity in shaping brand perception as a responsible, premium, and progressive business.
CONTENT STRATEGY & BRAND ACTIVATION
The business needed a fully-integrated and multi-channel content creation solution to develop their brand, build awareness with the right audiences, and effectively shape the perception of the tech business as a fresh and progressive luxury brand.
After a quick onboarding period where we unearthed the brand mission, the USP, the market positioning, and their audience, we began creating a wealth of marketing content - from visual assets for social media to long-form copy for bi-weekly blog posts.
“Bloom have supercharged our marketing and proved themselves to be a powerful resource to us here at Havn. The expertise and practical attitude translate into real results we can see positively impacting our business."
MD, Havn by Jaguar Land Rover
Employing the Hero, Hub, Hygiene content model, we handled the planning, execution & reporting of various brand activations - bringing to life the beautiful new creativity for this exciting new startup.
At the Hygiene level, we handled all digital marketing content; from multi-channel social media, to email marketing and blog posts. Consistent with the brand ethos, mini series such as Spotlight on interviews with the candidates helped bring the human back into human resources.
Hub included sales support materials (digital & print) as well as targeted direct campaigns - all directly resulting in new wins for the Business Development team, and strengthening our position as a tech startup revolutionising the recruitment industry.
The Hero level included large-scale activations such as a week-long pop-up event in the heart of London's tech scene, at Silicon Roundabout (Old Street) and career fairs at various universities.
2X social media growth in M1
250% increase in social media engagement
Tracking to App/Play Store via smartlink
15-30% consistent increase in app download WoW
B2B support for 3 corporate partnerships
Contact us to discuss marketing and branding for your scale-up.