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FLEXA CAREERS SOCIAL

-  S O C I A L  M E D I A  M A N A G E M E N T  F O R  F L E X I B L E  W O R K  P L A T F O R M -

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Flexa, the UK’s only platform for flexible work and founded by entrepreneurs Molly Johnson-Jones and Maurice O'Brien, appointed Bloom to help them hit their ambitious business goals, by driving their social media growth and engagement on relevant channels.

Flexa wanted to drive social media growth to increase awareness of their platform, build an engaged community of flexible work job seekers and, ultimately, increase the number of candidates in their platform.

We worked with Flexa to identify core content pillars, developed an overall content and posting strategy and structured engagement guidelines to help drive social media followers down the applicant pipeline.

Services included:

  • Organic & paid social strategy

  • Establishing core pillars and content creation including graphic design, video editing and copywriting

  • Account management including scheduling, reporting and community engagement

  • Audience & campaign setup

  • Daily bid optimisation, weekly reporting

  • Overarching brand marketing management

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H E A D L I N E  A C H I E V E M E N T S

  • Candidate registrations: from 4,925 → 30,130 tracked in just 3 months

  • Avg CPL of £1.48 - under £1.50 target and way under £2 KPI

  • From 8 paying employers → 42+ Flexifications (5,283% growth)

  • Instagram: 104 followers → 5,616 followers (421% growth)

  • Facebook: 471 followers → 1,983 followers (228% growth)

  • LinkedIn: 1,203 followers → 2,744 followers 

  • Twitter: 31 followers → 190 followers (612% growth)

Campaigns including the UK's Top 20 Most Flexible Employers and #NormaliseFlexibleWork resulted in organic press coverage with Sifted, the BBC, and Enterprise Nation - not to mention huge spikes on social for marketing "pulse" moments.

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