Independently selected , Bloom is proud to unveil this year's inaugural list of Top Blooming Brands.
The annual list of high-growth tech startups and scale-ups spotlights some of the most impactful, creative, exciting, and entrepreneurial businesses in the UK tech industry today.
Published on the first day of spring, this is a celebration of the kind of businesses we believe should exist in the world.
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The selection process and judging criteria is based on three main areas; Brand, Marketing, and Impact. The final selection of The Top Blooming Brands is made by an independent judging panel, cast by award-winning marketing agency, Bloom.
Congratulations to everyone selected!
OUR 2023
WINNERS
INSURANCE
Affordable vehicle insurance for people who typically get a bum deal from the industry: students, expats, unemployed people.
AD CAMPAIGN
WHY THE JUDGES LOVED IT
“A big challenge for insurers is that customers are unlikely to be in-market when they see your ads - category entry is dictated by need and renewal dates, not choice. So, you’ve got to be distinctive and memorable, in a category that people don’t want to care about. Then, when a customer needs an insurer, you’re judged on price and trust.
"Here, distinctiveness and memorability helps smaller brands punch above their weight, as familiarity builds trust. Marshmallow combat both these issues in a really simple and effective way."
Jess Hall
GRIEF TECH
Untangle's AI companion-app helps people navigate the financial, legal, practical and emotional challenges after a death.
WHY THE JUDGES LOVED IT
"Grief is such a painful process, which is unique and fluctuating for everyone - Untangle nicely demonstrate how they are there for every stage of the bereavement process in a nicely considered way."
Henry Barton
Uncapped
FINTECH
Helping people improve their relationship with money and financial health.
WHY THE JUDGES LOVED IT
“Loud and proud, this brand is unapologetically marmite, which breeds fans - not customers. We're here for Cleo's OTT style.”
Ben Parish & Steven Mzar, AyAyAy Studio
HEALTH TECH
Online screening and at-home test kits to empower women about their hormones and fertility.
WHY THE JUDGES LOVED IT
"Hertility’s branding is authentic and distinctive. They clearly outline the problems they solve and connect with customers through their imagery and language, helping them stand out amongst the crowd in femtech."
Priyanka Shankar
Horenso
BILLBOARD CAMPAIGN
RENTAL PLATFORM
Baby equipment rental platform focused on sustainability.
WHY THE JUDGES LOVED IT
"Wholesome. Useful. Sustainable. Baboodle proves an elegant and simple service to the world without making a fuss.
Ivan Meakins
MEET THIS YEAR'S
JUDGING PANEL
Steven Mzar
Born in Colombia, educated in Barcelona and fine-tuned in London, Steven is the Co-Founder and Creative Director at AyAyAy.
With experience in some of the world's top agencies, Steven has worked on clients as diverse as Ferrari to Nespresso, and UBS to Samsung, giving him the precision and confidence in executing work which delivers on a strategic and visual level.
Priyanka Shankar
Priyanka is the founder of Horenso, a brand agency that closely collaborates with startups to boost their identity and positioning. After running a marketing agency, she decided to step back and focus her efforts on empowering purpose-driven businesses through Horenso.
Priyanka is passionate about all things sustainability and scalable solutions and believes we can create a better world - one business at a time.
Ben Parish
Jessica Hall
Trained brand marketer combining creativity with commercial acumen. B2C and B2B experience includes developing marketing functions and hiring teams in start-ups and SMEs, working simultaneously on multiple brands across the full integrated marketing mix; paid, owned and earned media; digital and ‘traditional’ media; CRM; PR; live events.
Harking from the likes of Vortic, the Affordable Art Fair, and Superbrands UK, Jess is at her best building and developing brands, relationships and teams, bringing clarity with relentless customer focus, and quickly diagnosing marketing challenges.
Ivan Meakins
After graduating from the University of Reading with a BSc in Ancient History and English Literature, Ivan spent seven years working in the world of sales and business coaching. Then, in the summer of 2020, he finally decided to follow his passion and swapped the headset for pen (which he misplaces daily). He now happily works as the Content Developer within the Write Business Results creative team.
Henry Barton
Henry is an experienced marketing and community professional with a demonstrated history of supporting the startup and small business ecosystems, particularly in the ecommerce, SaaS and tech space. Henry continues his mission of supporting some of Europe's most exciting founders and businesses, and is currently leading brand and community efforts for Uncapped, one of Europe’s largest alternative finance providers, allowing high growth founders access to non-dilutive growth capital in order to accelerate their business' growth.
Alternatively, if you'd like to take part on the independent judging panel or collaborate as a partner, then do get in touch with us here.