31 FREE marketing resources for entrepreneurs and startups
Updated: Feb 16
We are passionate about supporting entrepreneurs and startups. This is why we are letting you in on some trade secrets. We have compiled a list of our favorite free marketing resources and before you even say it, you're welcome.
** Top Tip! Bookmark this blog so that you can easily refer back to it when you need it most.
The tools that the clever people at Google have developed are vital for any business that operates online even if it is only that you have a presence on social media. Pick the tools you think will bring your business the most value and invest some time into learning how they work.
Google Analytics gives you free tools that help you analyse data for your business so that you can "make smarter decisions”. It helps you to understand your consumer's behavior so that you can adjust your marketing strategy, content, and products accordingly. If you were only to use one Google resource, we would suggest it be this one.
Google My Business allows you to connect with your customers through a business listing on Google. Through features like maps and reviews, it is easier for customers to find you and trust you.
Google Ads allows you to create paid-for ad campaigns on Google. Within Google Ads, you can find a free keyword planner which is useful when it comes to planning keywords for a campaign, copy, or blog.
Stay on top of any online mentions of your business, your competitors, or other alerts that interest you with Google Alerts. This tool allows you to set up alerts that are sent to your email address daily.
Find out what topics are trending worldwide with Google Trends. This can help you come up with relevant content ideas.
Google Data Studio allows you to perform advanced data analysis and visualisation work.
SEO & Keyword Tools
SEO (Search Engine Optimisation) and keywords are both important for online success. It can be a confusing part of marketing and while we would suggest asking an expert, these tools can help you start down the right track.
Find great keywords using Keyword Tool. This tool lets you search for keywords in languages that are not just English and uses Google Autocomplete to put the list together.
Keyword Planner uses “ auto-complete APIs to generate thousands of long-tail keywords in seconds”.
With BuzzSumo you can monitor which content is performing the best across the internet. Once you have this information, you can look at the content you are creating and get a clearer picture of whether it will sink or swim. It also helps you find influencers to collaborate with.
SimilarWeb provides web analytics services for businesses. It shows you what is happening online and measures the digital world. As a resource, it is quite technical so if you are looking for simple insights, we would recommend BuzzSumo instead.
Make sure your website is working at its full potential with these helpful resources.
Just as the name suggests Website Grader gives your website a grade and offers tips on how it can be improved. The website also offers free courses on how you can optimise your website.
QuickSprout is a very valuable resource. You can browse resources that can help you start, build or grow your business. Included in its library of resources are tips on Website Optimisation.
Social Media Scheduling
Save time and schedule your social media. It means your content will definitely post even if you are busy doing something else!
Visually plan your Instagram posts, automatically publish and gain insights on how your content is performing with Later.
The free version of Hootsuite allows one user to add two social media channels and schedule up to five posts. It is a great way of seeing if this is the scheduling platform for you.
Buffer is similar to Hootsuite. ItIts's free plan includes three social channels, ten scheduled posts, and one user.
You can design almost anything on Canva and its free version includes most of the features you would require. It’s a must-have!
Over by GoDaddy lets you create beautiful social media content, quickly and easily.
HitFilm Express is a free downloadable video editing and visual effects software.
If you are looking for video-making software that is free, Wista could be for you.
Motionbox exists to help creators and teams make better videos, faster. They have 18 features including adding subtitles to a video and a Gif. They have a free plan and a range of paid plans.
Stuck on content ideas? Check out Portent. All you have to do is put in the general topic idea and it will give you something you can work with.
Developed by HubSpot, Blog Ideas Generator is such a great free resource.
Create free email marketing campaigns or simply send out your monthly newsletter with MailChimp. Get up to 2,000 contacts and 1 audience for free and as you grow, you can move up plans easily.
Benchmark is another email marketing company that offers a free service. When it comes to picking who to go with, focus on your business and what you will be using the platform for.
Klaviyo is an email marketing company that is becoming more widely recognised. It focuses on small businesses and can integrate with Shopify and WooCommerce.
Image Editing - Stock Images
The perfect place to find non-stocky stock images.
Vsco is a free photo editing tool. You can pay for specific filters or effects but if you are just starting, plenty of free options are available.
Trello helps teams move work forward. Work together and watch as your productivity peaks.
Slack is perfect if you have a team. You create channels for your different teams and they can post everything related to that project in the chat. It allows for open communication and also for your team to work remotely efficiently. Which as we have all seen in the pandemic is really important.
ClickUp is similar to both Trello and Slack. It is all of your work in one place and it says you will save one day each week when you use it!
Asana helps you and your team stay on top of work. It also allows you to assign work to members of your team and create ‘projects’ where you can set task dates and so much more.
From keyword tools to image editing software, we hope you have found something useful in this treasure trove of free marketing tools. Don’t forget to bookmark this blog so that you can always find it when you need it.