How to: Create 20 pieces of content from just one
Updated: Oct 27, 2021
"Our biggest struggle is coming up with new content." "How can I keep producing enough content for my social media calendar?" "We don't have time to keep posting things or coming up with new ideas."
The social media machine is a beast, and creating enough content to go across all the channels is daunting enough to the most experienced of professionals.
But there is a secret...
To keep feeding the feed you need A LOT of content to get noticed, to be remembered, and to stand out of the crowd. You also need a sustainable framework to consistently produce different content.
And it's called The Content Pyramid.
With The Content Pyramid, you start with a single piece of high-quality, rich content at the top. This can be something like an event, an interview, or a podcast. From this, you dice it up and repackage it into various forms of content for different types of consumption.
Let's take a podcast interview. One can easily turn a single 20-min episode into quote graphics, images from the interview, audiograms, and blog posts.
Suddenly you have a dozen pieces of content from one activity.
So next time you're creating, think about all the ways that same content can be repackaged and repurposed to help fill your feed.
Get in touch with the team at Bloom to help supercharge your marketing efforts.