What is a Virtual Chief Marketing Officer, and how can they help scale your startup?

Is your tech business ready to scale, but don’t have the resources to build an entire team? It can be hard to take on all the strategic marketing responsibilities yourself, and your internal "marketing-department-of-one" maybe overstretched at your startup as it is.

We may have just what you need - consider bringing in a virtual or fractional Chief Marketing Officer (vCMO) to help grow your tech company. By having your own vCMO directing, overseeing, and scaling up your marketing efforts, growing and sustaining success for long-term growth suddenly becomes much more achievable.

In this blog, we’ll discuss the benefits of hiring a virtual CMO and explore how they can help your business grow.

But first, what is a vCMO?

Simply put, virtual Chief Marketing Officers, or vCMOs (told you we love an acronym 😉), provide all the services of an in-house CMO except virtually and can be part-time. They help develop and execute effective marketing strategies, identify and pursue new opportunities and most importantly, help you to grow your business.

Reasons to hire a vCMO:

From cost savings to strategic expertise, the decision to work with a vCMO or fractional CMO offers tremendous potential for your business's growth. Our top reasons? Check them out below:

A fresh perspective

Hiring a vCMO brings extraordinary benefits to your organisation by providing an impartial, fresh perspective. This independent viewpoint enables them to hone in on your marketing strategy without being weighed down by the daily aspects of running a business. With their "outside-in" approach and ability to focus only on what's most important for driving growth.

Scaling your marketing strategy

vCMOs breadth of sector experience and knowledge allows them to create effective strategies that are tailored specifically for you - no matter what product or service you offer. On top of that, their flexibility ensures they’re able to adjust these tactics whenever necessary in order to meet changing market trends and customer demands quickly.

Consistent quality

An experienced vCMO is integral in developing a successful marketing campaign. With consistent oversight of quality, they help keep campaigns connected and marketing strategies on track. Quality assurance combined with creative insight leads to effective long-term results for your business goals.

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If you want to grow your business but don’t want the added expense and commitment of a full-time employee, then consider hiring a virtual/fractional chief marketing officer. With years of experience under their belts, these professionals offer cost-savings and sound advice on how to take your company from good to great without breaking the bank or taking up too much time from other duties within your organisation.

To learn more about how our team of experienced marketers here at Bloom can provide the strategic guidance your business needs to grow contact us today.

Bloom is an award-winning marketing agency specialised in brand performance, to help businesses achieve the next level in their growth journey.

With work featured in the likes of Forbes, The Independent, and Sifted, we are proud to have delivered tangible results to our high-growth clients.