What do WOMEN'S OVARIES, DEATHTECH, and CAR INSURANCE all have in common...?

Economic turmoil, broken supply chains, war on talent, extended runways, investment drying up... Times are tough for businesses, especially early-stage startups, ambitious scale-ups, and entrepreneurs. But the results of this year's Top Blooming Brands - an annual list published by award-winning marketing agency, Bloom - denotes where success is still abundant, and which industries are ripe for growth...

Brands from the grieftech, insurtech, consumer rental, women’s health, and fintech sectors all make it to this year's Top Blooming Brands list.

With winners including women's health platform, Hertility, bereavement app Untangle, and car insurance service, Marshmallow. Whilst on the surface these are seemingly very different organisations, they do all have at least one thing in common...

Discover 2023's Top Blooming Brands here.

Besides being named as 2023's Top Blooming Brands, the industries in which these businesses operate are in the highest-growing sectors, with VCs still investing in these spaces. The high-growth categories are all the more noteworthy with today's backdrop of economic turmoil. (Banks such as SVB, Credit Suisse, Silvergate, and First Republic Bank have all collapsed in recent weeks). But whilst the outlook is bleak, the world has not stopped and investors are still supporting the best startups and scale-ups out there, in the industries that are expected to yield the highest returns.

Take, for example, Ada Ventures, whose latest fund focuses on three main areas; economic empowerment, healthcare, and climate change. Another early-stage VC, Kindred, is also ploughing capital into the healthtech space. The list goes on. These signals indicate the continued upwards trajectory for impact businesses in high-growth industries - like fintech and healthtech - despite the current economic turmoil.

Stephanie Melodia, Founder & CEO of Bloom, says:

“It has never been more important to celebrate UK tech startups. The macro-economic environment is bleak, but not without hope. These fantastic businesses demonstrate what can be achieved through true entrepreneurship, creative branding, effective marketing, and positive impact."

More about the Top Blooming Brands

Independently shortlisted and judged by industry experts, 2023’s Top Blooming Brands are selected based on the freshness, creativity, authenticity, and distinctiveness of their brand; the messaging and positioning in their marketing, and; the level of positive impact they have on the world (be it ecological, social, or otherwise).

Celebrating some of the UK tech businesses who are triumphing in an economically challenging environment, the winners include:

• Marshmallow - Affordable vehicle insurance for people who typically get a bum deal from the industry: students, expats, unemployed people. (Insurtech)

• Untangle - AI companion-app that helps people navigate the financial, legal, practical and emotional challenges after a death. (Grieftech)

• Cleo - Helping people improve their relationship with money and financial health. (Fintech)

• Hertility - Online screening and at-home test kits to empower women about their hormones and fertility. (Healthtech)

• Baboodle - Baby equipment rental platform focused on sustainability. (Rental platform)

Runners-up include Hurr, Behold AI, Plum, Elvie, HumanForest, Beam, Kiteline Health, Finance Unlocked, Mindstep and GetHarley.

Big thanks to our judging panel of industry experts this year:

- Steven Mzar, Ben Parish, Co-Founders & Creative Directors at AyAyAy Studio;

- Priyanka Chankar, Founder of Horenso;

- Jessica Hall, Marketing Director, Bloom;

- Ivan Meakins, Senior Content Developer at Write Business Results, and;

- Henry Barton, Head of Brand and Community at Uncapped.

Take note: these startups have invested in their brand and marketing, and demonstrated authentic purpose and positive impact

------

Bloom is an award-winning marketing agency taking startups to sophisticated scale-up through a range of strategic and tactical services.

We help UK businesses achieve the next level in their growth journey. With work featured in the likes of Forbes, The Independent, and Sifted, we are proud to have delivered tangible results to our high-growth clients.

Discover more about our marketing strategy services, content creation offer, campaign management, and social media marketing for challenger brands.

Simply book a call here.