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What is a Virtual Chief Marketing Officer, and how can they help scale your startup?
Is your tech business ready to scale, but don’t have the resources to build an entire team? It can be hard to take on all the strategic...
Bloom Content Team
Dec 17, 20222 min read
How to scale up with a strong marketing strategy
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noice before defeat. This is the famous quote...
Bloom Content Team
Dec 7, 20222 min read
2022 Marketing Highlights
Ah, the first year we can breathe a sigh of relief after the pandemic. Until war broke out. And Number 10 replaced its front door with a...
Bloom Content Team
Dec 6, 20223 min read
Your path to unicorn status in 2023: five tips for success
Unicorns are companies valued of at least $1b. (Fun fact: Aileen Lee, Founder of Cowboy Ventures, first coined the term back in 2013, in...
Bloom Content Team
Dec 5, 20223 min read
The story behind Bloom
With multiple awards under our belt, countless clients helped, and a solid team now formed, Bloom today is the UK's favourite agency for...
Bloom Content Team
Dec 1, 20224 min read
Top 5 marketing laws for scale-up success
The marketing industry has experienced extreme fragmentation in recent years, with everything from digital purists to brand guardian...
Bloom Content Team
Nov 30, 20225 min read
So, what exactly *is* a scale-up?
Whether you are an entrepreneur or you work for a growing company, knowing what a scale-up really is will help you recognise what stage your
Bloom Content Team
Nov 29, 20223 min read
The secret to getting higher returns on your ad spend
Has the performance of your ads plateaued? Have you been running campaigns online - either on Facebook, Instagram, Google or YouTube -...
Bloom Content Team
Nov 28, 20223 min read
What the rise of impact VCs means for UK startups
Does greater impact mean better results? Early last year saw the founding of Pink Salt Ventures, the UK's very first female VC fund -...
Bloom Content Team
Nov 26, 20222 min read
The FIVE most effective marketing strategies for UK tech startups
If you're a founder, ops lead, growth consultant, or "marketing-department-of-one" at a high-growth startup, here at Bloom we really feel...
Bloom Content Team
Nov 1, 20225 min read
BLOOM NAMED TOP AGENCY BY THE MANIFEST
The Manifest by Clutch recognises Bloom as one of the most reviewed agencies in London and the UK across the Advertising, Content...
Bloom Content Team
Oct 10, 20222 min read
There are 90 days left of 2022... How to strategise for success
In the sudden blink of an eye, the air has turned crisp and the leaves have turned orange. Now we're in October and it's officially...
Bloom Content Team
Oct 2, 20222 min read
5 Ways Branding Turbocharges Your Marketing
In business, branding can often get overlooked, and unfairly dismissed as "the fluffy stuff." But having a strong brand helps your...
Bloom Content Team
Aug 19, 20222 min read
Brand performance: how to speak "creative" to the numbers people
It's hard to justify spend on branding & marketing to your CEO or CFO - especially when the company is still in its early stages. Other...
Bloom Content Team
Aug 6, 20223 min read
How to build a challenger brand: 5 tips for standing out in your industry
Challenger brands - often associated with disruptive fintechs (challenger banks) like Monzo and Revolut - are exciting, high-growth tech...
Bloom Content Team
Jul 12, 20222 min read
5 tried-and-tested marketing strategies for startups in a crisis
By re-strategising the marketing of your startup, your business will survive the recession and emerge far more profitable than your competit
Bloom Content Team
Jul 3, 20223 min read
Recession-proof your startup
5 proven ways to ensure your business is around for the long haul
Bloom Content Team
Jun 12, 20223 min read
The scale-up guide to UNICORN status: 5 steps for growth
Elusive, intriguing, and magical - both the mythical creature and company status share the same term, originally coined by Aileen Lee, the F
Bloom Content Team
Jun 3, 20224 min read
Parting ways: How to split from your agency
Show me a pleasant relationship ending and I'll show you a parakeet in London. Not totally unheard of, but rare. But terminating an...
Bloom Content Team
May 30, 20223 min read
Should you fire your agency?
No relationship is perfect. Whether it's a romantic coupling or a client-agency arrangement, where ever people are involved there will be...
Bloom Content Team
May 30, 20224 min read
THE VINE
When we're not busy creating content for clients, we're sharing our musings, insights, and experiences over here on the Bloom blog (a.k.a. The Vine)
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