The story behind Bloom

With multiple awards under our belt, countless clients helped, and a solid team now formed, Bloom today is the UK's favourite agency for high-growth tech scale-ups.

Curious to learn more?

Founded by Stephanie Melodia in November 2017, Bloom has just celebrated our fifth anniversary, and - with it - cemented our status as the tech industry's favourite agency for startups and scale-ups.

But the reality, like every business, is not so glossy.

Formed with just a Macbook in the run-up to Christmas (not the best time to launch a new business), Bloom succeeded against the odds in landing our first client within two weeks.

This was rectech scale-up, Tempo. The video-based platform that uses advanced technology to make the hiring process more human - for both sides of the coin (employers and employees).

It was thanks to Tempo we first crossed paths with Steven Mzar, the creator of the lauded brand and now Co-Founder of AyAyAy Studio, our preferred creative partners for big brand projects.

One of our brand activations for UK Top 5 Startup, Tempo

Now in 2018, we were off to a good start, but the truth is the rest of that first year was a laughable sh*t-show (for wont of a better phrase).

Some of our biggest lessons were learnt in this time, like:

• Don't say yes to everything. (We were accepting work from anyone and everyone, regardless of whether or not they fit into our ideal client criteria)

• Trust - and act on - your gut instinct. (The warning bells were there, and while we intuitively knew something was up, we ignored our gut instinct, shut our eyes, grit our teeth, and went through it anyway).

• Fully enter your expert authority. (Clients rely on us as their expert partners in marketing, advertising, and branding. Demonstrating our confidence in what we do best is vital).

After working with a random mix of clients, we celebrated our first anniversary in style - at an intimate dinner party in Clerkenwell, our stomping ground.

Year 2 we're getting into our groove, the team is expanding and - with it - the Bloom values and culture. This intangible yet unignorable concept was finessed working with Reena Dayal, leadership mentor and executive team coach, where together as a team we proactively carved out the space and time to define our truly authentic company values.

Wanna hear 'em?

Bloom company values:

R E F R E S H I N G

Refreshing work made in refreshing ways - with openness, curiosity, and a… refreshing lack of marketing spin.

E X P E R T I S E

Being generous with our expertise is what drives us - our knowledgeable team bring all our experience to supercharge your brand.

E X E C U T I O N

The only thing we love more than getting things done, is getting them done brilliantly.

C O U R T E S Y

We do our best work for inspiring brands run by great people. We will look after your brand like it were ours, and we ask that you look after our people as if they were yours.

Year 2 and the team (and therefore also our values & culture) are growing

We're now into 2020 - remember that year?

Honestly, for Bloom: 2020 was pretty transformative. Rising like a phoenix from the ashes, we'd gone from travelling to client's offices working with the likes of JLR-backed mobility startup, Havn, and personal wealth manager Rosecut in the fintech space, to a mix of our highest-retained clients ever, including the likes of Covett, Halo, and Ziglu - all of whom we still work today.

Guess what was going on in the world for this year's anniversary!

2021 saw continued growth through partnerships and collaborations, building on our highly-satisfied, retained client base.

But with growth came growing pains, where we had some hiccups on hiring - which naturally caused a strain on clients demanding some of our Bloom magic for their own growing businesses!

We stripped back the team to focus on systems and self-care after a tumultuous few months to then return even better for 2022.

Back together post-pandemic, celebrating our 4th anniversary!

Now in our fifth year, we've learnt a lot - not only about ourselves but exactly how we deliver the most value & impact to our high-growth tech client base.

The combination of our strengths and passions, together with what startups really need when they are entering scale-up phase, lies in brand marketing - and specifically brand performance.

Yes, we offer a blend of strategic and tactical marketing services - from expertly-crafted brand strategy to social media marketing, from visual identity to content marketing - but all of these are with the all-important brand-building in mind.

For us, there's nothing more important when it comes to making your business bloom; supporting challenger brands to build one of their most valuable assets, and one that forms the foundation for all successful marketing activity; brand.

Read more about brand performance and our top tips for challenger brands to learn more.

Do you believe in the power of brand? Are you looking to make your business bloom?

Here's our direct Calendly link to book a call for a no-obligation chat.

Bloom is an award-winning marketing agency for high-growth tech startups and scale-ups in the UK. Via brand performance, Bloom exists to take scrappy startups to sophisticated scale-up mode. Services range from marketing strategy to brand identity, from social media management to content marketing. Book a no-obligation 30-minute call with our team here to see how we can help your business grow (or Bloom!)